Peace is Loud’s impact report for The Bleeding Edge shares the campaign’s background, strategy, implementation details, and lessons learned. 

The Bleeding Edge is a fiercely feminist, eye-opening exposé of medical devices’ devastating impact on women’s health. At the heart of the film are the E-Sisters, a group of 40,000 women who sought safe and effective birth control with Essure, but were left with disastrous, life-altering results—and led a campaign to hold Essure’s multi-billion dollar corporate manufacturer, Bayer, accountable.

Before the film’s release, the issue of medical device safety was underreported and largely unknown among the American public. Peace is Loud designed and executed an impact campaign to bring The Bleeding Edge and its crucial message to audiences who needed it most: people at risk of harm, and healthcare professionals serving as gatekeepers for patient safety. The impact campaign integrated digital communications, strategic partnerships, community screenings, and original resource creation. 

Campaign highlights:

Bayer withdrew the harmful device Essure from the market

• The FDA publicly acknowledged flaws in its device approval process
• Peace is Loud and the E-Sisters created MedicalDeviceProblems.com, a website for patient safety and advocacy