This campaign ran from May 2022–March 2023. Strategy design began in September 2021.

The campaign for The Ants and the Grasshopper used the film as a tool to grow the power of the climate justice movement. We used the example of protagonist Anita Chitaya to move progressive Christian communities to become climate activists. The campaign encouraged them to shift from thinking as individuals to embracing long-term, collective solutions, following the lead of those on the frontlines of the climate crisis. Our multi-pronged approach included using targeted screenings, resource creation, and digital outreach to promote the film amongst Christians, and in doing so was successful in activating those communities to join the climate justice movement.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Digital ad targeting

Our Partner

  • The HEAL Food Alliance was born out of the knowledge that no single individual, organization, or sector can transform systems in isolation. We believe that true transformation requires diverse skills, roles, and resources— and, it requires organizing together for real change. We have partnered with HEAL Food Alliance to craft action items that direct audiences to collective actions led by BIPOC grassroots organizations.


Film Credits
  • Directed by Raj Patel and Zak Piper
  • Narrated by Anita Chitaya and Peter Mazunda


Watch the Trailer

Since early 2022, the Peace is Loud film team has been consulting with the creators of Fire Through Dry Grass. We are supporting them in building the foundation for a future impact campaign grounded in equity, representation, and safety for the film team and protagonists.

Services Provided

  • Mentorship of the film’s Co-Producer/Associate Impact Producer
  • Securing mental health support as needed
  • Developing a plan for compensation and profit-sharing with the team
  • Writing a case study with learnings about this collaborative filmmaking process (to be released in October 2023)


Get Involved

Sign on to the Reality Poets’ Nursing Home Lives Matter Bill of Rights


Film Credits

  • Co-Directed by Alexis Neophytides and Andres “Jay” Molina
  • Produced by Jennilie Brewster


Watch the Trailer