This campaign ran from May 2022–March 2023. Strategy design began in September 2021.
The campaign for The Ants and the Grasshopper used the film as a tool to grow the power of the climate justice movement. We used the example of protagonist Anita Chitaya to move progressive Christian communities to become climate activists. The campaign encouraged them to shift from thinking as individuals to embracing long-term, collective solutions, following the lead of those on the frontlines of the climate crisis. Our multi-pronged approach included using targeted screenings, resource creation, and digital outreach to promote the film amongst Christians, and in doing so was successful in activating those communities to join the climate justice movement.
Services Provided
- Campaign design
- Strategic partnerships
- Original resource creation
- Grassroots screenings
- Digital ad targeting
Our Partner
- The HEAL Food Alliance was born out of the knowledge that no single individual, organization, or sector can transform systems in isolation. We believe that true transformation requires diverse skills, roles, and resources— and, it requires organizing together for real change. We have partnered with HEAL Food Alliance to craft action items that direct audiences to collective actions led by BIPOC grassroots organizations.
Film Credits
- Directed by Raj Patel and Zak Piper
- Narrated by Anita Chitaya and Peter Mazunda
Watch the Trailer
