This campaign ran from November 2022-October 2023.

Our impact campaign for To the End worked towards the vision of a multiracial, multicultural, cross-class government that is truly representative of the people who live in the United States. We are building the capacity and sustainability of our campaign partners Movement School, Roosevelt Institute, and Sunrise Movement through direct financial support, leading initiatives to recruit and strengthen the skills of their members, building community amongst movement makers, producing events, and mentoring leaders.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Capacity building
  • Original resource creation
  • Special events
  • Bespoke mentorship

 

Campaign Partners

Movement School is a project of Organize for Justice, with a mission to cultivate leaders and organizers to fight on behalf of their working class communities. They provide tools & resources to advocate for justice and mobilize grassroots engagement in the democratic process.

Roosevelt Institute is a think tank, a student network, and a nonprofit focused on corporate and public power, labor and wages, and the economics of race and gender inequality. They unify experts, invest in young leaders, and advance progressive policies.

Sunrise Movement is a youth movement to stop climate change and create millions of good jobs in the process. Their priorities are to make climate change an urgent priority across America, end the corrupting influence of fossil fuel executives on our politics, and elect leaders who stand up for the health and wellbeing of all people.

More from this Campaign

As part of this campaign, we developed multiple resources inspired by the film and our partners. Download our Action Toolkit in English or Spanish (translation by String & Can Multilingual Online), and access even more resources on the film’s website.

Action Toolkit (English) Herramienta de Acción (Español) Discussion Guides

Film Credits

  • Directed by Rachel Lears
  • Produced by Sabrina Schmidt Gordon
  • Written and Produced by Rachel Lears and Robin Blotnick

 

Visit the Film Website

Watch the Trailer

This campaign ran from May 2022–March 2023. Strategy design began in September 2021.

The campaign for The Ants and the Grasshopper used the film as a tool to grow the power of the climate justice movement. We used the example of protagonist Anita Chitaya to move progressive Christian communities to become climate activists. The campaign encouraged them to shift from thinking as individuals to embracing long-term, collective solutions, following the lead of those on the frontlines of the climate crisis. Our multi-pronged approach included using targeted screenings, resource creation, and digital outreach to promote the film amongst Christians, and in doing so was successful in activating those communities to join the climate justice movement.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Digital ad targeting
Download the Impact Report

Our Partner

  • The HEAL Food Alliance was born out of the knowledge that no single individual, organization, or sector can transform systems in isolation. We believe that true transformation requires diverse skills, roles, and resources— and, it requires organizing together for real change. We have partnered with HEAL Food Alliance to craft action items that direct audiences to collective actions led by BIPOC grassroots organizations.

 

Download the Toolkit
Film Credits
  • Directed by Raj Patel and Zak Piper
  • Narrated by Anita Chitaya and Peter Mazunda

 

Visit the Film Website

Watch the Trailer

This campaign ran from January–July, 2022.

Our impact campaign centered capacity and power building among local communities, and the creation and facilitation of nuanced dialogues about abortion to build bridges across literal and metaphorical divides. Working with groups like South Texans for Reproductive Justice, National Latina Institute for Reproductive Justice and Catholics for Choice, we supported their reproductive justice work and helped film audiences and others undertake courageous conversations about the intersection of religion, choice, and identity. Our hands-on partnerships helped to build power among the communities most affected by abortion restrictions and shift the conversation around choice in even the most contested arenas.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Capacity building
  • Original resource creation
  • Grassroots screenings
Download the Impact Report

Our Partners

South Texans for Reproductive Justice: Organization based in the Rio Grande Valley that advocates for reproductive rights, bodily autonomy, and access to reproductive health care.

Catholics for Choice: A nonprofit organization that lifts up the voices of the majority of Catholics who believe in reproductive freedom.

National Latina Institute for Reproductive Justice: A nonprofit that fights for equal access to reproductive health for Latina/x communities because all of us should have the power to make informed decisions about our bodies, families, and futures.

 

Additional Partners

Whole Woman’s Health and Whole Woman’s Health Alliance, Avow Texas, La Frontera Fund, Fund Texas Choice, Sueños Sin Fronteras, Texas Abortion Access Network, Texas Equal Access Fund, Texas Rising, Kentucky Health Justice Network, Take Root, We Engage, Trust Women, Brooklyn for Reproductive and Gender Equity, ARC Southeast, Texas Youth Activist Alliance, Sister Reach

More from this Campaign

As part of this impact campaign, we developed a Healing Guide to accompany the film in partnership with South Texans for Reproductive Justice, Catholics for Choice, and the Latina Institute. It is available in both English and Spanish.

Healing Guide (English) Guía de Sanacíon (Español)
Film Credits
  • Directed by Maya Cueva and Leah Galant

 

Watch the Film

Watch the Trailer

This campaign ran from May 2019–September 2020.

On this campaign, we partnered with groups advancing civic engagement among underrepresented communities and supporting their use of the film as a capacity-building and organizing tool.

Highlights of our work on this campaign include:

  • 369 screenings in 41 states and 28 countries
  • Black Voters Matter incorporated the film into their programming on and off their tour bus across various states.
  • The Movement School integrated the film and its framework centering leadership representation and grassroots organizing via various capacity-building activities, including trainings, tailored resources, and a virtual special event, all especially valuable during the COVID-19 pandemic and crisis.
  • Justice for Migrant Women hosted a screening to kickstart their civic engagement work in rural America.
  • Make the Road used the film to sustain and energize their team of organizers fighting for justice among immigrant and working-class communities.
  • Malikah is incorporating the film into their Leadership Institute for nationwide organizers building power for historically oppressed women.
  • MOVE Texas hosted a screening and workshop to spark civic engagement among Latinx youth in Laredo, TX.
  • IGNITE screened film clips at select YoungWomenRun convenings, to train young women interested in running for office.

 

Services Provided

  • Campaign design
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
Download the Impact Report

More from this Campaign

As part of this campaign, we developed multiple resources to support film audiences and anyone interested in civic engagement.

Download the Action Guide Download Additional Toolkits

Film Credits

  • Directed by Rachel Lears

 

Stream on Netflix

Watch the Trailer

This campaign ran from March 2018-January 2019.

The Bleeding Edge is a fiercely feminist, eye-opening exposé of medical devices’ devastating impact on women’s health from Oscar®-nominated filmmakers Kirby Dick and Amy Ziering. At the heart of the film are the E-Sisters, a group of 40,000 women who sought safe and effective birth control with Essure, but were left with disastrous, life-altering results—and led a campaign to hold Essure’s multi-billion dollar corporate manufacturer, Bayer, accountable.

Before its release, the issue of medical device safety was underreported and largely unknown among the American public at large. We designed and executed an impact campaign to bring The Bleeding Edge and its crucial message to audiences who need it most: people at risk of harm and healthcare professionals serving as gatekeepers of patient safety.

A few highlights are:

Bayer withdraws Essure from the market

After years of steadfast refusal, Bayer caved to pressure from the imminent release of The Bleeding Edge and announced they would withdraw Essure from the market—just days after we screened the film outside Bayer’s headquarters at a protest hosted by the E-Sisters.

FDA publicly acknowledges flaws

After the film ignited a firestorm among healthcare and government insiders, the FDA finally acknowledged flaws in its device approval process.

Creation of website for patient safety and advocacy

In partnership with the E-Sisters, we created MedicalDeviceProblems.com, a website dedicated to informing the public about medical device safety. This site supports the E-Sisters’ new Medical Device Problems coalition, which brings together leaders of patient safety groups to advocate for systemic change to improve device safety.

Services Provided

  • Campaign design
  • Digital communications
  • Strategic partnerships
  • Original resource creation

 

Download the Impact Report

More from this Campaign

We created a short toolkit as a resource for anyone with a medical device to advocate for their care and safety.

Download the Toolkit

Film Credits

  • Filmmakers: Kirby Dick and Amy Ziering
  • Year of Release: 2018

 

Stream on Netflix

Watch the Trailer

This campaign ran from September 2017-March 2018.

In October 2017, we joined forces with The Hunting Ground for an impact campaign that pushed against proposed rollbacks to campus sexual assault guidelines and amplified the voices of survivors. Though two and a half years after the film’s release, we were able to maximize its potential social impact as the #MeToo and #TimesUp conversations came to international prominence.

Working in collaboration with organizers, we:

Launched a campaign in support of two campus sexual assault bills

One bill passed the state House unanimously—a hurdle that had seemed impossible, as it had never been released from committee in previous years. The student organizers continue the fight building on this momentum.

Supported student organizers defending Title IX

Student organizers held screenings at colleges with open Title IX cases and notable incidents of sexual assault to promote dialogue, action, justice, and healing. In particular, the students at Georgetown University led a national effort against Betsy DeVos’s proposed Title IX guidelines held a screening and comment-writing workshop.

Partnered with groups to incorporate the film into trainings

We worked with government offices, universities, and advocacy groups to help incorporate the film into trainings. A Florida sheriff’s office used the film as training to better understand how to communicate with survivors during investigations and properly prosecute cases. The University of San Diego integrated the film into its psychology internship training program. And, the group Equal Rights Advocates committed to screening the film as a first step in their training for a cadre of pro-bono lawyers who will take on Title IX cases.

Services Provided

  • Campaign design
  • Digital communications
  • Strategic partnerships
  • Grassroots screenings
Download the Impact Report

More from this Campaign

We developed a Screening Guide to support organizers in hosting productive film screenings of The Hunting Ground. It includes facilitation tips, discussion questions for audiences, and more.

Download the Screening Guide

Film Credits

  • Filmmakers: Kirby Dick and Amy Ziering
  • Year of Release: 2015

 

Visit the Film Website

Watch the Trailer

This campaign ran from 2017-2019.

In 2019, a year when women were mobilizing and running for office in unprecedented numbers, the Women, War & Peace series returned to PBS. The second series demonstrated how some of the biggest international stories of recent memory are shaped by women. An all-female cast of directors presented four never-before-told stories about the women who risked their lives for peace, changing history in the process: Wave Goodbye to Dinosaurs (Eimhear O’Neill), Naila and the Uprising (Julia Bacha), A Journey of a Thousand Miles: Peacekeepers (Geeta Gandbhir and Sharmeen Obaid-Chinoy) and The Trials of Spring (Gini Reticker).
Alongside Women, War & Peace II, our campaign produced Women, Peace and Power, a short film and training tool for policymakers, peacebuilders, and students, to spark a discussion on the nexus of gender and security.

Some of what we were able to achieve include:

Writing women into history and today’s news

Through editor roundtables, dedicated reporting series, and local PBS station grants, original reporting created on women’s central role in peace and conflict, driven by the campaign’s editor roundtables, dedicated reporting series, and local PBS station grants. Additionally, a partnership with NowThis resulted in the outlet’s first coverage of Women, Peace and Security (WPS) across two videos with 90,000 views on Twitter alone.

Recognition of women’s role in peace and security

The US Department of Defense has used the series in its mandatory gender trainings. They have also committed to using the series as part of new trainings that will take place under Women, Peace & Security Act implementation. The Individual Training & Learning team for the Joint Chiefs of Staff committed to integrating the series into new trainings that will take place under Women, Peace & Security Act implementation. Amnesty International and Congressman Bill Keating screened series content in a Hill briefing to gain support for the Afghan Afghan Women’s Inclusion in Negotiations Act (WIN), Act (H.R. 4097).

More stories of women changemakers told

Through the series’ social media channels, we distributed original video and written content to inform and engage audiences around the role of women in war and peace. Engagement rates were consistently more than 10,000x the platform averages for media brands, and at their peak, more than 26,000x higher.

Films advanced peacebuilding work

The Northern Ireland Women’s Coalition featured in Wave Goodbye to Dinosaurs continue to use the film in their ongoing peacebuilding work, an indispensable tool to educate and galvanize young women in particular.

Services Provided

  • Campaign design
  • Digital communications
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Flagship event organizing

 

 

Download the Impact Report

More from this Campaign

We created multiple resources, including discussion guides for both Women, War & Peace II and our short film Women, Peace and Power.

Discussion Guide: WWPII Discussion Guide: Women, Peace & Power

Film Credits

  • Directors: Julia Bacha; Geeta Gandbhir and Sharmeen Obaid-Chinoy; Eimhear O’Neill; Gini Reticker
  • Year of Release: 2019

 

Visit the Film Website

In the aftermath of the 1994 Rwandan genocide, the UN established the International Criminal Tribunal for Rwanda (ICTR) to prosecute individuals responsible for war crimes. The Uncondemned tells the gripping story of the ICTR’s trial of Jean-Paul Akayesu, which marked the first time in history that rape was prosecuted as a crime against humanity and also a crime of genocide. The Uncondemned follows the international team of lawyers and activists who fought to bring Akayesu to justice, and the brave Rwandan women who came forward to testify against him.

For this campaign, we worked with community groups in The Democratic Republic of Congo and Haiti, two countries heavily affected by sexual violence during conflict and where pending International Criminal Court (ICC) cases existed. Our collective efforts furthered work to implement services to protect survivors, bolster women’s leadership, and prevent conflict. Our work included:

Worked with grassroots groups in the DRC to protect survivors of sexual violence

To help facilitate the culture change needed to destigmatize survivors and start the conversation around justice for survivors, we worked with a grassroots partner, Synergie des Associations Feminines du Congo (a women-led network of organizations that support survivors of sexual violence). Together we launched a campaign of screenings, discussions, and workshops on lobbying for justice, in eight regions with the highest rates of human rights violations in the DRC. Participants included survivors, politicians, private sector officials, and community leaders from across the country.

Joined forces with local legal teams in Haiti to advance policy reforms

Joined forces with legal teams in Haiti to advance survivor-centered reforms. To help hold the Haitian government accountable to survivors, we held screenings with those enforcing laws around sexual violence. Notably, as a result of these screenings, the Haitian National Police Academy mandated of trainings around gender-based violence.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Grassroots screenings

 

More from this Campaign

We created discussion guides for partners and viewers with both legal and medical backgrounds.

Download the Legal Guide Download the Medical Guide

Film Credits

  • Directors: Michele Mitchell and Nick Louvel
  • Year of release: 2015

 

Watch the Trailer

This campaign ran throughout 2016.

The Armor of Light follows the journey of Reverend Rob Schenck, an anti-abortion activist, who breaks with orthodoxy by questioning evangelical pro-gun culture. Along the way, he meets Lucy McBath, the mother of Jordan Davis, an unarmed teenager whose murder in Florida has cast a spotlight on “Stand Your Ground” laws. The film follows these unlikely allies through their trials of conscience as they attempt to make others consider the growing toll of gun violence in America. We led an outreach campaign to initiate a biblical discussion on gun violence. Highlights include:

Built a new platform for an evangelical gun safety champion

As the lead character in the film, Rev. Schenck represented the champion critically needed to begin to balance the gun violence prevention movement. We supported his work by facilitating meetings with nationally prominent faith leaders; interviews and op-eds in mainstream and Christian media outlets including The Washington Post and The Christian Post; and speaking events at churches and seminaries. The press continues to seek Rev. Schenck’s comments, and his perspective has become only more sought after and relevant after the 2016 election.

Engaged Christians by reframing gun violence as a spiritual crisis instead of a Constitutional issue

From engaging Christian universities to spiritual leaders and pastors, we were able to help reframe the conversation about gun violence to one of a spiritual issue. Our campaign worked with the Council for Christian Colleges and Universities (CCCU), an association of 181 Christian schools, on a private screening of the film for their staff, as well as a public screening for more than 200 professors and administrators from 50 Christian educational institutions. We also partnered with 28 faith leaders who wrote devotionals, held screenings, and preached sermons on the topic, potentially reaching more than 3.5 million people in megachurches and on social media. The film even inspired the “God and Guns” faith leader training sponsored by Riverside Church.

Initiated an attitudinal shift away from gun culture

The campaign inspired an evangelical woman to cancel the purchase of her first gun and a Christian student to decide against applying for a concealed carry permit. Community screening survey respondents indicated that 70% of hosts changed their perspective on the issue and 100% were likely to talk to a friend about gun violence.

Services Provided

  • Digital communications
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Flagship event organizing

 

Download the Impact Report

More from this Campaign

We developed several discussion guides, each tailored to a specific target audience. View and download them:

General Discussion Guide Academic Discussion Guide Bible Study Guide

Film Credits

  • Directors: Abigail Disney and Kathleen Hughes
  • Year of release: 2015

 

Visit the Film Website

Watch the Trailer