This campaign ran from January–July, 2022.

Our impact campaign centered capacity and power building among local communities, and the creation and facilitation of nuanced dialogues about abortion to build bridges across literal and metaphorical divides. Working with groups like South Texans for Reproductive Justice, National Latina Institute for Reproductive Justice and Catholics for Choice, we supported their reproductive justice work and helped film audiences and others undertake courageous conversations about the intersection of religion, choice, and identity. Our hands-on partnerships helped to build power among the communities most affected by abortion restrictions and shift the conversation around choice in even the most contested arenas.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Capacity building
  • Original resource creation
  • Grassroots screenings
Download the Impact Report

Our Partners

South Texans for Reproductive Justice: Organization based in the Rio Grande Valley that advocates for reproductive rights, bodily autonomy, and access to reproductive health care.

Catholics for Choice: A nonprofit organization that lifts up the voices of the majority of Catholics who believe in reproductive freedom.

National Latina Institute for Reproductive Justice: A nonprofit that fights for equal access to reproductive health for Latina/x communities because all of us should have the power to make informed decisions about our bodies, families, and futures.

 

Additional Partners

Whole Woman’s Health and Whole Woman’s Health Alliance, Avow Texas, La Frontera Fund, Fund Texas Choice, Sueños Sin Fronteras, Texas Abortion Access Network, Texas Equal Access Fund, Texas Rising, Kentucky Health Justice Network, Take Root, We Engage, Trust Women, Brooklyn for Reproductive and Gender Equity, ARC Southeast, Texas Youth Activist Alliance, Sister Reach

More from this Campaign

As part of this impact campaign, we developed a Healing Guide to accompany the film in partnership with South Texans for Reproductive Justice, Catholics for Choice, and the Latina Institute. It is available in both English and Spanish.

Healing Guide (English) Guía de Sanacíon (Español)
Film Credits
  • Directed by Maya Cueva and Leah Galant

 

Watch the Film

Watch the Trailer

This campaign ran from March 2018-January 2019.

The Bleeding Edge is a fiercely feminist, eye-opening exposé of medical devices’ devastating impact on women’s health from Oscar®-nominated filmmakers Kirby Dick and Amy Ziering. At the heart of the film are the E-Sisters, a group of 40,000 women who sought safe and effective birth control with Essure, but were left with disastrous, life-altering results—and led a campaign to hold Essure’s multi-billion dollar corporate manufacturer, Bayer, accountable.

Before its release, the issue of medical device safety was underreported and largely unknown among the American public at large. We designed and executed an impact campaign to bring The Bleeding Edge and its crucial message to audiences who need it most: people at risk of harm and healthcare professionals serving as gatekeepers of patient safety.

A few highlights are:

Bayer withdraws Essure from the market

After years of steadfast refusal, Bayer caved to pressure from the imminent release of The Bleeding Edge and announced they would withdraw Essure from the market—just days after we screened the film outside Bayer’s headquarters at a protest hosted by the E-Sisters.

FDA publicly acknowledges flaws

After the film ignited a firestorm among healthcare and government insiders, the FDA finally acknowledged flaws in its device approval process.

Creation of website for patient safety and advocacy

In partnership with the E-Sisters, we created MedicalDeviceProblems.com, a website dedicated to informing the public about medical device safety. This site supports the E-Sisters’ new Medical Device Problems coalition, which brings together leaders of patient safety groups to advocate for systemic change to improve device safety.

Services Provided

  • Campaign design
  • Digital communications
  • Strategic partnerships
  • Original resource creation

 

Download the Impact Report

More from this Campaign

We created a short toolkit as a resource for anyone with a medical device to advocate for their care and safety.

Download the Toolkit

Film Credits

  • Filmmakers: Kirby Dick and Amy Ziering
  • Year of Release: 2018

 

Stream on Netflix

Watch the Trailer