This campaign ran from 2017-2019.

In 2019, a year when women were mobilizing and running for office in unprecedented numbers, the Women, War & Peace series returned to PBS. The second series demonstrated how some of the biggest international stories of recent memory are shaped by women. An all-female cast of directors presented four never-before-told stories about the women who risked their lives for peace, changing history in the process: Wave Goodbye to Dinosaurs (Eimhear O’Neill), Naila and the Uprising (Julia Bacha), A Journey of a Thousand Miles: Peacekeepers (Geeta Gandbhir and Sharmeen Obaid-Chinoy) and The Trials of Spring (Gini Reticker).
Alongside Women, War & Peace II, our campaign produced Women, Peace and Power, a short film and training tool for policymakers, peacebuilders, and students, to spark a discussion on the nexus of gender and security.

Some of what we were able to achieve include:

Writing women into history and today’s news

Through editor roundtables, dedicated reporting series, and local PBS station grants, original reporting created on women’s central role in peace and conflict, driven by the campaign’s editor roundtables, dedicated reporting series, and local PBS station grants. Additionally, a partnership with NowThis resulted in the outlet’s first coverage of Women, Peace and Security (WPS) across two videos with 90,000 views on Twitter alone.

Recognition of women’s role in peace and security

The US Department of Defense has used the series in its mandatory gender trainings. They have also committed to using the series as part of new trainings that will take place under Women, Peace & Security Act implementation. The Individual Training & Learning team for the Joint Chiefs of Staff committed to integrating the series into new trainings that will take place under Women, Peace & Security Act implementation. Amnesty International and Congressman Bill Keating screened series content in a Hill briefing to gain support for the Afghan Afghan Women’s Inclusion in Negotiations Act (WIN), Act (H.R. 4097).

More stories of women changemakers told

Through the series’ social media channels, we distributed original video and written content to inform and engage audiences around the role of women in war and peace. Engagement rates were consistently more than 10,000x the platform averages for media brands, and at their peak, more than 26,000x higher.

Films advanced peacebuilding work

The Northern Ireland Women’s Coalition featured in Wave Goodbye to Dinosaurs continue to use the film in their ongoing peacebuilding work, an indispensable tool to educate and galvanize young women in particular.

Services Provided

  • Campaign design
  • Digital communications
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Flagship event organizing

 

 

More from this Campaign

We created multiple resources, including discussion guides for both Women, War & Peace II and our short film Women, Peace and Power.

Film Credits

  • Directors: Julia Bacha; Geeta Gandbhir and Sharmeen Obaid-Chinoy; Eimhear O’Neill; Gini Reticker
  • Year of Release: 2019

 

In the aftermath of the 1994 Rwandan genocide, the UN established the International Criminal Tribunal for Rwanda (ICTR) to prosecute individuals responsible for war crimes. The Uncondemned tells the gripping story of the ICTR’s trial of Jean-Paul Akayesu, which marked the first time in history that rape was prosecuted as a crime against humanity and also a crime of genocide. The Uncondemned follows the international team of lawyers and activists who fought to bring Akayesu to justice, and the brave Rwandan women who came forward to testify against him.

For this campaign, we worked with community groups in The Democratic Republic of Congo and Haiti, two countries heavily affected by sexual violence during conflict and where pending International Criminal Court (ICC) cases existed. Our collective efforts furthered work to implement services to protect survivors, bolster women’s leadership, and prevent conflict. Our work included:

Worked with grassroots groups in the DRC to protect survivors of sexual violence

To help facilitate the culture change needed to destigmatize survivors and start the conversation around justice for survivors, we worked with a grassroots partner, Synergie des Associations Feminines du Congo (a women-led network of organizations that support survivors of sexual violence). Together we launched a campaign of screenings, discussions, and workshops on lobbying for justice, in eight regions with the highest rates of human rights violations in the DRC. Participants included survivors, politicians, private sector officials, and community leaders from across the country.

Joined forces with local legal teams in Haiti to advance policy reforms

Joined forces with legal teams in Haiti to advance survivor-centered reforms. To help hold the Haitian government accountable to survivors, we held screenings with those enforcing laws around sexual violence. Notably, as a result of these screenings, the Haitian National Police Academy mandated of trainings around gender-based violence.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Grassroots screenings

 

More from this Campaign

We created discussion guides for partners and viewers with both legal and medical backgrounds.

Film Credits

  • Directors: Michele Mitchell and Nick Louvel
  • Year of release: 2015

 

Watch the Trailer

In 2011, popular uprisings swept through North Africa and the Middle East, and women were on the front lines. Yet they were largely absent from coverage of the Arab Spring. The Trials of Spring was created as a multi-media initiative to spotlight the central role played by women during these tumultuous events through a feature-length documentary, six short films, and articles by award-winning journalists.

We created a campaign to elevate women’s voices as advocates for peace, human rights, and freedom in the Middle East and North Africa (MENA) region.

Highlights of our impact campaign include:

STRENGTHENED THE LOCAL CAPACITY OF ORGANIZATIONS LED BY WOMEN

We brought the films to international stakeholders as well as women from the MENA region leading their communities. One special event with the Women’s International League for Peace and Freedom at The Hague brought together over 1,000 international activists and featured a screening and panel discussion with women leaders who shared organizing advice with their peers in the audience.

CHALLENGED RACIST AND SEXIST STEREOTYPES OF ARAB WOMEN

We developed a lesson plan around the short films for the New York Times Learning Network to help students better understand the Arab Spring, particularly concerning Arab women. The lesson was presented at the National Council for Social Studies Conference to 3,000+ educators and published in Al-Masdar, the premier online source for Arabic language teaching materials.

CATALYZED DISCUSSIONS CONNECTING WOMEN’S RIGHTS AND THE SUCCESS OF SOCIAL CHANGE

We brought the stories of Arab women’s rights activists to 250 international classrooms and communities, including government and military settings. As a result, the Eisenhower School’s National Security and Resource Strategy program at the National Defense University expanded its curriculum to include a course on Women, Peace and Security — the first-ever for the university.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Flagship event organizing

 

More from this Campaign

We created both a general discussion guide for viewers as well as lesson plans for educational use.

Film Credits

  • Director: Gini Reticker
  • Year of release: 2015