This campaign ran from May 2022–March 2023. Strategy design began in September 2021.

The campaign for The Ants and the Grasshopper used the film as a tool to grow the power of the climate justice movement. We used the example of protagonist Anita Chitaya to move progressive Christian communities to become climate activists. The campaign encouraged them to shift from thinking as individuals to embracing long-term, collective solutions, following the lead of those on the frontlines of the climate crisis. Our multi-pronged approach included using targeted screenings, resource creation, and digital outreach to promote the film amongst Christians, and in doing so was successful in activating those communities to join the climate justice movement.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Digital ad targeting
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Our Partner

  • The HEAL Food Alliance was born out of the knowledge that no single individual, organization, or sector can transform systems in isolation. We believe that true transformation requires diverse skills, roles, and resources— and, it requires organizing together for real change. We have partnered with HEAL Food Alliance to craft action items that direct audiences to collective actions led by BIPOC grassroots organizations.

 

Download the Toolkit
Film Credits
  • Directed by Raj Patel and Zak Piper
  • Narrated by Anita Chitaya and Peter Mazunda

 

Visit the Film Website

Watch the Trailer

This campaign ran from January–July, 2022.

Our impact campaign centered capacity and power building among local communities, and the creation and facilitation of nuanced dialogues about abortion to build bridges across literal and metaphorical divides. Working with groups like South Texans for Reproductive Justice, National Latina Institute for Reproductive Justice and Catholics for Choice, we supported their reproductive justice work and helped film audiences and others undertake courageous conversations about the intersection of religion, choice, and identity. Our hands-on partnerships helped to build power among the communities most affected by abortion restrictions and shift the conversation around choice in even the most contested arenas.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Capacity building
  • Original resource creation
  • Grassroots screenings
Download the Impact Report

Our Partners

South Texans for Reproductive Justice: Organization based in the Rio Grande Valley that advocates for reproductive rights, bodily autonomy, and access to reproductive health care.

Catholics for Choice: A nonprofit organization that lifts up the voices of the majority of Catholics who believe in reproductive freedom.

National Latina Institute for Reproductive Justice: A nonprofit that fights for equal access to reproductive health for Latina/x communities because all of us should have the power to make informed decisions about our bodies, families, and futures.

 

Additional Partners

Whole Woman’s Health and Whole Woman’s Health Alliance, Avow Texas, La Frontera Fund, Fund Texas Choice, Sueños Sin Fronteras, Texas Abortion Access Network, Texas Equal Access Fund, Texas Rising, Kentucky Health Justice Network, Take Root, We Engage, Trust Women, Brooklyn for Reproductive and Gender Equity, ARC Southeast, Texas Youth Activist Alliance, Sister Reach

More from this Campaign

As part of this impact campaign, we developed a Healing Guide to accompany the film in partnership with South Texans for Reproductive Justice, Catholics for Choice, and the Latina Institute. It is available in both English and Spanish.

Healing Guide (English) Guía de Sanacíon (Español)
Film Credits
  • Directed by Maya Cueva and Leah Galant

 

Watch the Film

Watch the Trailer

This campaign ran throughout 2016.

The Armor of Light follows the journey of Reverend Rob Schenck, an anti-abortion activist, who breaks with orthodoxy by questioning evangelical pro-gun culture. Along the way, he meets Lucy McBath, the mother of Jordan Davis, an unarmed teenager whose murder in Florida has cast a spotlight on “Stand Your Ground” laws. The film follows these unlikely allies through their trials of conscience as they attempt to make others consider the growing toll of gun violence in America. We led an outreach campaign to initiate a biblical discussion on gun violence. Highlights include:

Built a new platform for an evangelical gun safety champion

As the lead character in the film, Rev. Schenck represented the champion critically needed to begin to balance the gun violence prevention movement. We supported his work by facilitating meetings with nationally prominent faith leaders; interviews and op-eds in mainstream and Christian media outlets including The Washington Post and The Christian Post; and speaking events at churches and seminaries. The press continues to seek Rev. Schenck’s comments, and his perspective has become only more sought after and relevant after the 2016 election.

Engaged Christians by reframing gun violence as a spiritual crisis instead of a Constitutional issue

From engaging Christian universities to spiritual leaders and pastors, we were able to help reframe the conversation about gun violence to one of a spiritual issue. Our campaign worked with the Council for Christian Colleges and Universities (CCCU), an association of 181 Christian schools, on a private screening of the film for their staff, as well as a public screening for more than 200 professors and administrators from 50 Christian educational institutions. We also partnered with 28 faith leaders who wrote devotionals, held screenings, and preached sermons on the topic, potentially reaching more than 3.5 million people in megachurches and on social media. The film even inspired the “God and Guns” faith leader training sponsored by Riverside Church.

Initiated an attitudinal shift away from gun culture

The campaign inspired an evangelical woman to cancel the purchase of her first gun and a Christian student to decide against applying for a concealed carry permit. Community screening survey respondents indicated that 70% of hosts changed their perspective on the issue and 100% were likely to talk to a friend about gun violence.

Services Provided

  • Digital communications
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Flagship event organizing

 

Download the Impact Report

More from this Campaign

We developed several discussion guides, each tailored to a specific target audience. View and download them:

General Discussion Guide Academic Discussion Guide Bible Study Guide

Film Credits

  • Directors: Abigail Disney and Kathleen Hughes
  • Year of release: 2015

 

Visit the Film Website

Watch the Trailer