This campaign ran from November 2022-October 2023.

Our impact campaign for To the End worked towards the vision of a multiracial, multicultural, cross-class government that is truly representative of the people who live in the United States. We are building the capacity and sustainability of our campaign partners Movement School, Roosevelt Institute, and Sunrise Movement through direct financial support, leading initiatives to recruit and strengthen the skills of their members, building community amongst movement makers, producing events, and mentoring leaders.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Capacity building
  • Original resource creation
  • Special events
  • Bespoke mentorship

 

Campaign Partners

Movement School is a project of Organize for Justice, with a mission to cultivate leaders and organizers to fight on behalf of their working class communities. They provide tools & resources to advocate for justice and mobilize grassroots engagement in the democratic process.

Roosevelt Institute is a think tank, a student network, and a nonprofit focused on corporate and public power, labor and wages, and the economics of race and gender inequality. They unify experts, invest in young leaders, and advance progressive policies.

Sunrise Movement is a youth movement to stop climate change and create millions of good jobs in the process. Their priorities are to make climate change an urgent priority across America, end the corrupting influence of fossil fuel executives on our politics, and elect leaders who stand up for the health and wellbeing of all people.

More from this Campaign

As part of this campaign, we developed multiple resources inspired by the film and our partners. Download our Action Toolkit in English or Spanish (translation by String & Can Multilingual Online), and access even more resources on the film’s website.

Action Toolkit (English) Herramienta de Acción (Español) Discussion Guides

Film Credits

  • Directed by Rachel Lears
  • Produced by Sabrina Schmidt Gordon
  • Written and Produced by Rachel Lears and Robin Blotnick

 

Visit the Film Website

Watch the Trailer

This campaign ran from May 2022–March 2023. Strategy design began in September 2021.

The campaign for The Ants and the Grasshopper used the film as a tool to grow the power of the climate justice movement. We used the example of protagonist Anita Chitaya to move progressive Christian communities to become climate activists. The campaign encouraged them to shift from thinking as individuals to embracing long-term, collective solutions, following the lead of those on the frontlines of the climate crisis. Our multi-pronged approach included using targeted screenings, resource creation, and digital outreach to promote the film amongst Christians, and in doing so was successful in activating those communities to join the climate justice movement.

Services Provided

  • Campaign design
  • Strategic partnerships
  • Original resource creation
  • Grassroots screenings
  • Digital ad targeting
Download the Impact Report

Our Partner

  • The HEAL Food Alliance was born out of the knowledge that no single individual, organization, or sector can transform systems in isolation. We believe that true transformation requires diverse skills, roles, and resources— and, it requires organizing together for real change. We have partnered with HEAL Food Alliance to craft action items that direct audiences to collective actions led by BIPOC grassroots organizations.

 

Download the Toolkit
Film Credits
  • Directed by Raj Patel and Zak Piper
  • Narrated by Anita Chitaya and Peter Mazunda

 

Visit the Film Website

Watch the Trailer