The Ants and the Grasshopper

Peace is Loud began designing the impact campaign strategy for The Ants & The Grasshopper in September 2021, and ran a 10 month campaign from May 2022 to March 2023. The campaign used the film as a tool to grow the power of the climate justice movement. We used the example of protagonist Anita Chitaya to move Christian communities to become climate activists. The campaign encouraged them to shift from thinking as individuals to embracing long-term, collective solutions, following the lead of those on the frontlines of the climate crisis. Our multi-pronged approach included using targeted screenings, resource creation, and digital outreach to promote the film amongst Christians, and in doing so was successful in activating those communities to join the climate justice movement.

Anita Chitaya has a gift; she can help bring abundant food from dead soil, she can make men fight for gender equality, and she can end child hunger in her village. Now, to save her home from extreme weather, she faces her greatest challenge: persuading Americans that climate change is real. Traveling from Malawi to California to the White House, she meets climate skeptics and despairing farmers. Her journey takes her across all the divisions shaping the US, from the rural-urban divide, to schisms of race, class and gender, to the thinking that allows Americans to believe we live on a different planet from everyone else.