The Armor of Light

The Armor of Light 

The Armor of Light tracks Reverend Rob Schenck, an anti-abortion activist and fixture on the political right, who breaks with orthodoxy by questioning whether being pro-gun is consistent with being pro-life. Along the way, he meets Lucy McBath, the mother of Jordan Davis, an unarmed teenager whose murder in Florida has cast a spotlight on “Stand Your Ground” laws. In this courageous look at our fractured political culture, the film follows these unlikely allies through their trials of conscience as they attempt to make others consider the growing toll of gun violence in America.

Peace is Loud led a multi-faceted impact campaign for The Armor of Light, overseeing press, partner outreach, community screenings, digital communications, advertising, and social media. To reach beyond the choir of progressive documentary audiences, we created the digital platform Sword of the Spirit, the first of its kind to provide a theologically rich response to gun violence for the evangelical community. Peace is Loud also convened meetings with faith leaders, hosted screenings for conservative religious audiences, produced and distributed toolkits to pastors and Christian college students, sent weekly devotionals to a robust email list, and published a six-week Bible study endorsed by notable evangelical leaders.

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